5 Mental Triggers to Help You Sell More Insurance
Every decision we make is driven by logic and emotion. This combination includes both conscious and subconscious thoughts. Understanding your customers’ mental triggers can help you tap into their psyche and get them to say yes to the insurance program and service...
Insurance Lessons from Lost in Space
Are you effectively growing your insurance book of business or do you feel like you’re living in an episode of “Lost in Space?" No matter which version you’ve seen—the 1960s classic, the reruns, or the recent Netflix remake—you are probably familiar with the...
Stand Out From Your Competitors: Pass the Grunt Test
Your inbox probably looks like mine. It is jam-packed with requests from vendors, carriers, prospects, customers, and even competitors. Trying to respond to all the emails in a timely fashion is overwhelming. Sometimes you’d like to ‘select all’ and hit ‘delete.’...
5 Ways To Effectively Communicate With Clients
Imagine that you’re a prospective customer who needs workers’ comp insurance. You’re searching Google looking for an insurance agent that offers the types of policies and services you need for your business. You find several agents that look like they may have what...
Small Business Is Booming: Educate Owners About Business Insurance Basics
As an independent insurance broker or agent, you generate your "bread and butter" from selling insurance to small businesses. No matter what niche you serve, you can rest assured that current reports show a vibrant and healthy U.S. small business economy. Your Growing...
How To Win Insurance Business Faster
Digital transformation (DX) is impacting business everywhere around the globe. Unfortunately, many insurance agents and brokers who stick to old methodologies are caught in the crosshairs of this transition. Those who decide to use technology in their business can...